It identifies your business: color can become very closely associated with your business. According to one study, color improves brand recognition by up to 80%. It brings both psychology and strategy to your business: colors affect people's moods and attitudes and have emotional implications. Brand colors can influence people's buying behavior, although different cultures react differently to the same colors, so your colors may need adjustment for certain markets. However, most business services are not reflective purchases and the choice of colors is more of a strategic issue in the world of service branding.
It might be better to choose a color that Color Correction Service strongly differentiates your brand from others rather than looking for its emotional and symbolic traits. 3. Fonts and typography The font and layout of your text affects the visual identity of your brand and its impact on consumers. The most well-known brands tend to keep their typography simple, but they also take into account the emotions and personality that each typeface conveys.