Marketers should think more about screen-swiping cases, screen-swiping events, and the process and logic of detonation. enjoy~ Recently, a Russian supermodel on INS launched a challenge called "Falling stars". With one foot on the car, her body fell out of the car, and valuable items such as jewelry on her body were scattered all over the place. Such a picture Zhang photo has swept the global social network, from abroad to domestic, from showing off his wealth to being grounded, from positive energy to spoofing, what marketing skills are there in entertainment? Before answering this question, let's take a look at the picture: After that, let's look at topic on domestic social networks.
As of October 13, 2018, it has read 940 million, and everyone from ordinary netizens to industry experts and institutions have actively participated in it. After seeing such an interesting and down-to-earth photo, do you have the urge to take one? This kind of photo interaction, have you remembered the previous at temperament# and other similar topics, it is very Romania Phone Number List contagious, the threshold for participation is not high, and the whole people enjoy it. What are the characteristics of this topic? (1) Entertaining participation to show off wealth The pose of the photo poses a sense of joy. Even if you really show off your wealth, it will make your fans and friends feel very interesting in its social circle. Of course, there are those who spoof, pots and pans, vegetables and fruits and the like adds another layer of joy.
From the core circle to the general crowd, it contains a lot of help. For example, someone made up a joke that caused more spread, "Get up and go after you fall, don't look back, there is me behind, I will help you clean up"... (2) Multi-theme evolution of showing off wealth In this off-wealth challenge#, positive energy "show-off-wealth" photos like @Shaanxi Firefighting were triggered. A fire officer and soldier fell next to the certificates scattered on the ground... Netizens raved about: "This is what people are doing. The positive energy of the youth! The pursuit of money and power affects today's young people, it is so sad to see! Support the young people who have been struggling, and the motherland will have hope!" People's Daily Online even tweeted an article titled " "Show off your wealth" photo swipe! When they fell, netizens raved about it! " article.