Think for example of brands like satispay which made it the distinctive element of all its communication. However, nothing prevents you from using a combination of all the various types of images. More and more often, in fact, i happen to receive newsletters and dems, especially in those of the automotive sector, which associate very special email list emotional and captivating set photos, to the cut-out product photo of the car, perhaps to see a finish up close or to better appreciate it. A detail. So if your question is "can i play with the pictures?" my answer is absolutely "why not?" while we are on the subject of experimentation, i would like to dedicate a few words to animated gifs .
More and more often we find them present in email communications, social networks and on the web in general because they are quite easy to create. In fact, it consists of several image frames in sequence with each other, therefore much easier to special email list produce than a video, but really very powerful. They are very effective in showing, for example, how to use a product. But pay attention to the weight because an animated gif can even weigh 5 or 6 mb: therefore always remember to export the file for the web and reduce the frames that compose it to the essentials! Call to action: you call, your user responds.
But only if done right! Call to action newsletter the buttons, grief and delight of every graphic! You know, graphics don't like buttons just like special email list buttons don't like graphics. But think about it, how important is the call to action of a communication? It could almost be said that it is the fundamental element. Of course, if the texts are not well written (and if you want to know how to write top texts take a look here ) and it is not clear what we are talking about, our user will never click on the cta but, after all, without a call to action our newsletter makes no sense to exist!