Specific skills and knowledge are also needed in email list marketing planning programs for libraries. It goes without saying that both ongoing marketing planning and programmes, and in particular, how the needs of different group email lists of users differ from each other. Library and information services are complex entities, as are the human users and potential users of these services.
Planning, promotion and campaigning are but email list all activities in the boarder exercise of marketing. User studies therefore, have a very wide range of uses in relation to the planning of library marketing programmes of a service. They contribute in the planning, promotion and email list development of library services. In their contribution they help in the understanding of different user group behaviour and their needs, and can assist in email list effective campaigning and planning process.
Three steps to planning library marketing programmes are email list: • Knowing what your beliefs are and therefore what you want to achieve; • Communicating these beliefs as practical objectives to the people with whom you work, email list in order that these objectives can be fulfilled; and • Creating a vehicle which allows this to happen. This can only be achieved by defining the basic email list components and through organization.