Anyone who has used Google since it changed the way we surf the web has noticed how Google's searches have changed and are now better tailored to specific user needs. Google is not afraid of the fact that every change and update it makes to its algorithm is only to help it deliver more relevant search results for its users.But Google's searches weren't always so responsive to user needs. At the very beginning, Google simply focused on providing information. This meant that it would search for similar keywords and deliver keyword related results no matter where in the world you are. So if you searched for Pizza, it would give you all the results it could find about pizza, no matter where you were. If the top rated pizzeria is in New York, someone in California would still get the New York pizzeria website.But in 2004, Google moved to make search results more relevant. Let's take a more detailed look at the history of customization.
Brief history of custom searchesGoogle launched "personalized search" in 2004 as part of the Google Labs beta and moved it to a non-beta but separate search feature in early 2005. However, later that same year it decided to integrate it into the main search algorithm for signatures. among Google users. So anyone logged in would get more personalized search results, while users who were logged out or without a Google Account would receive the same overall results.In 2009, Google decided to integrate the personalized search algorithm Phone Number List for all Google searches, whether accounts are logged in or not. This provided more relevant search results that also considered factors such as country, location, etc.
In January 2012, Google introduced “Search, More Your World” which also includes learnings from social search into the mix when delivering search results. It includes data from content shared within your social network such as photos, posts, profiles of people in your network, people and pages relevant to your searches, etc.So what exactly is Google Custom Search?Personalized searches are the results the user sees that are not just based on traditional ranking factors - things like relevance of the webpage to the query or authority of the website, but also include additional information about the user. such as location, search history, interests, demographics, etc.The goal of personalization is to provide relevant searches for users. A person who usually searches for Greek mythology and then Pandora would get searches related to mythology rather than the internet radio brand.