A notable sign of the Internet age is the user-driven hospital .
Mr. Yu Fei, a famous brand marketing expert and founder of Lange Zhiyang International Marketing Consultancy, pointed out that the meaning of the Internet spirit: the first is openness; the second is interaction with users; the third is self-evolution. For this reason, the important task of regional hospital marketing, which is often emphasized, is how to deal with the doctor-patient relationship and create survival value for patients. Complete equipment, comfortable environment and thoughtful service, in addition to highlighting the image of the hospital, how can patients be fully satisfied psychologically while relieving physical diseases. Let them feel strongly that they are supported by the idea of being needed by others, and they can experience the powerful motivation from the inner spirit while receiving medical treatment. The latter requires the hospital not only to save the lives and wounds of the patients, but also sometimes to create a value based on the people. Presumably this should be the humanization skill we need to master today.
How to integrate innovation into hospital culture, or how to measure its progress, is a big question.
My opinion is that in the Internet era, the so-called true Internet thinking means to know accurate marketing, accelerate the social sharing of hospital resource value, and maximize products and services to exceed user expectations.
Since I opened the first column "Hospital Marketing - Yu Fei Column" in "Medical Economic News" in October 2005, hundreds of my practical articles have been published and reported in many well-known domestic media. He was also invited Latest Mailing Database to give hundreds of practical speeches on hospital marketing and management, which was widely praised by all sectors of society. From this, I found a truth. As far as hospitals are concerned, an ecosystem value chain must be built, and the sooner the better.
Because a complete hospital operating model system should include image positioning, business system, resource integration capability, new profit model, free cash flow structure and hospital values.
I remember Zhang Ruimin once said: There is no successful enterprise, only the enterprise of the times. So put this sentence in the medical industry to understand, there is no successful hospital, only the hospital of the times, also established.
