These days, most brands are targeting millennials as their primary demographic. Indeed, most of them are major influencers in today's markets. Twitch's audience is mostly made up of millennials, giving you more live engagement than any Fax List other social media platform. Take note, Twitch has a disproportionate number of men watching their platforms. Either way, you're unlikely to run out of female viewers due to Twitch's massive viewership. After all, over 2.1 million people watch Twitch content daily. This is why, compared to other platforms, Twitch has the highest concentration of young adults. So, if your business caters to millennials, this platform has a higher expected ROI.
It's mostly when you get the right influencer for your products and services. People who watch gameplay streams on Twitch have their needs. The majority are easier to influence when you're selling gaming software and hardware. But the good news Fax List is that these aren't the only products you can advertise. For example, some streamers get sponsorships from shaving products and other non-gaming companies. This is possible through influencer marketing. With the right social persona, you have the potential to earn more leads and sales. It is a recognized fact that consumers trust social media content more than traditional advertising methods. This is why a social influencer like a Twitch streamer is more effective than placing ads in the newspaper.
Twitch offers pre-roll ads, which means you don't have to settle for just one streamer for product marketing. All Twitch streams have pre-roll advertising. But streamers can change their settings and let other ads play throughout Fax List their broadcast. With the exponential growth of Twitch, big brands like Apple, Netflix, and Nike have started advertising on the site. Twitch organizes its content well, which means it's often a safer method of marketing. This is a stark contrast to YouTube's performance in governing their content and creators.