Finally, Malia cites the employee insurance provider Yulife as a leading example, whose loyalty programme rewards healthy living with its wellbeing currency YoCoin.
“Users can clearly see that with every walk, run or work-out they do, they’re closer to a reward – whether that’s a free coffee, money off a shop at a major supermarket or access to entertainment subscription services.”
With consumers perhaps cutting back on little luxuries or fun experiences, Malia emphasises the importance of small but meaningful and accessible rewards. “Having clear goals in place will drive loyalty, as people are less likely to cancel if they know they’re only a week or so away from a free trip to the cinema.”How sustainable content puts people at the heart of digital engagement
As the digital world begins to impact the planet, Ana Tolić, President of CMG Digital, explains how a focus on people – not platforms –
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Sustainability is a now a business reality. Driven by clear evidence of ongoing climate change, consumers increasingly look to brands that demonstrate commitment to meaningful action. Today, sustainability and other ethical considerations match factors such as quality and price as consumers weigh their purchasing decisions.
Multiple studies drive home the power of this new reality: 45% of Gen Z consumers will stop buying from brands because of ethical or sustainability concerns; more than a third of UK consumers can and do walk away from companies that fail to align with their beliefs; while 72% of consumers are actively buying more sustainable products.
As the pandemic has accelerated our reliance on digital content and connections, consumer activists are turning their attention to digital pollution. It’s the often-overlooked cost of our digital society, but the internet and its supporting infrastructure generate a staggering 3.7% of global greenhouse gas emissions – putting it on a par with sectors such as aviation.
Businesses need to act – to protect our planet and their competitive advantage. The question is, “how?” The answer is to put people – not platforms – at the heart of digital strategies.