Chipotle Mexican Grill will celebrate National Coinbase User List Burrito Day on April 1 by giving away $100,000 in free burritos and $100,000 of bitcoin cryptocurrency. The fast-casual chain is challenging customers to guess the correct six-digit Coinbase User List passcode on its “Burritos or Bitcoin” microsite to unlock the prizes, per a press release. Chipotle plans to give out $25,000 of bitcoin to three customers as a grand prize, $500 in the cryptocurrency to 50 winners and free burritos to 10,000 entrants.
After registering at the site, each player Coinbase User List will get 10 chances to crack the code for a chance to win the prizes. Players who don’t guess the passcode will receive a special offer from Chipotle. Winners need to have a U.S.-based Coinbase User List custodial wallet with either Coinbase or Gemini — companies that let people set up digital wallets for free — to accept bitcoin as a prize, according to the contest rules. The campaign comes amid heightened interest in Bitcoin and other cryptocurrencies. Dive Insight: Chipotle’s “Burritos or Bitcoin” contest taps into the heightened interest in the crypocurrency.
Whose value jumped 10-fold from a year earlier to a record of more than $60,000 a coin earlier this month. Bitcoin this year has gained greater Coinbase User List attention after billionaire Elon Musk announced that his electric-car startup Tesla had bought $1.5 billion of the cryptocurrency and would start accepting bitcoins for payments later this year. Chipotle can parlay the heightened interest in Bitcoin and other cryptocurrencies into greater participation in its content for National Burrito Day. The passcode game is a playful nod to Stefan Thomas, the founder and CEO of tech firm Coil.