Where there are people, there are rivers and lakes - the iron law of the history of Internet struggle, the cross-border competition of giants, the vertical ALLIN of dark horses; the data interconnection of shopping malls, the AI era of convenience stores; the pervasiveness of the community, the great fanfare of new retail, the retail this The plate of the largest cake is rich in flavors and colorful, and the early adopters squeezed into the circle with various gestures, all wanting to share a piece of the pie...
The background of rivers and lakes From 2011 to 2018, the total online retail market in China has grown to nearly 10 trillion yuan, accounting for almost one-third of China's total retail sales of all formats. The power of China's Internet can no longer be Fax List questioned by anyone. It came true; in 2014, the growth rate of China's online retail was extremely high, reaching 79%, which was well-deservedly called the first year of new retail. Since then, the market has gradually broken the dominance of the Ali family, and there have been many entrants. Like a furnace, the fittest survives, and the way is natural.
In 2014, in the case of intensified market competition, the expansion of market boundaries has become a concern of entrant companies, and cross-border entry has become the hottest entrepreneurial word of the year, Internet car aftermarket services, Internet finance, o2o services... one by one A new business model, or a model under the guise of the Internet. In addition to attracting a group of spectators, it also attracted a group of professional investors, which led to the same turbulent capital market this year. In 2014, there were a total of 169 investment and financing cases in China's Internet financial investment and financing market.