5 tips for your introduction to TSEOThere are many components of SEO, from content strategy to keyword research, awareness, user experience and everything in between. If you are new to the industry or looking to take your career to the next level, it can be difficult to grasp the wide variety of tasks you will be given in your day-to-day duties.Technical SEO (TSEO) is an essential element of a foolproof organic strategy. For those who come into the field, the phrase SEO tech can send you on a downward spiral towards impostor syndrome.When trying to learn SEO it's easy to get carried away with the technicalities, and before you know it, you're eight hours at the bottom of a rabbit hole of resources that feel like be written in a foreign language.I am here to relieve you: everyone has been in your place at some point in their career. Including myself and countless others at Seer who have joined SEO Nation from a different background and learned on the job.I'm happy to share some tips and tricks that I learned on my journey to learn TSEO!1. Grasp the basics with online resourcesThe internet is a wealth of knowledge for SEOs old and new. To the point that it becomes overwhelming. Quite overwhelming.Digital marketing is an industry of rapid pivots and constant change. No day is ever the same and with each minor update brings a flood of blogs, articles, tweets and videos offering their take on the matter.Remember when I
mentioned that rabbit hole of misery that lasted for hours? It is the result of an attempt by an inexperienced and misguided marketer to master a complex concept without any guidance. Like embarking on a journey across the country without a map (or smartphone), in the hope of finding your way through a sea of endless possibilities. Flash info: you will get lost. I did.Instead of biting more than you can chew, focus on the basics and build a solid foundation to build on. Egypt Phone Numbers List Seer offers an all-inclusive resource starter kit for SEO newbies, although I recommend going straight to SEO 210: Technical SEO for resources that break down the essential technical components of SEO into digestible guides.Tip: take one guide at a time. It can be tempting to click the hyperlink of a term you want to learn more about, but fight the urge and stick to the resource you are working on. Open all the intriguing hyperlinks in a new tab and save it for later.2. Explore your site with Screaming Frog SEO SpiderOnce you're familiar with the basics, it's time to roll up your sleeves and apply those concepts. A fan favorite TSEO tool at Seer is the Screaming Frog SEO Spider. In fact, Seer has a comprehensive guide to Screaming Frog that can help you with any exploration imaginable. As a new SEO,
Screaming Frog was the interactive extension of my Intro to TSEO journey.Tip: Screaming Frog's desktop app is a user-friendly interface, although I recommend exporting the data to an Excel spreadsheet after your exploration is complete. This allows you to easily sort the data to find what you are looking for.pasted image 0 27Screaming Frog's desktop interface can be intimidating for new SEOsIt's important that, like with online resources, you dive into Screaming Frog with a plan. Create a list of 3 to 5 concepts that you have learned from online resources and identify them in the exploration file. In my initial exploration of Screaming Frog, I selected three issues to focus on. Drop a filter on your Excel spreadsheet and sort the following columns: